Why the Goldfinch?

When I moved to my house about fifteen years ago, I saw this little yellow bird outside my kitchen window, and my naive reaction was “wow - someone’s canary got loose.” I had never seen a goldfinch before. So I found out what it was, put nyjer seed feeders out, and before I knew it, I had dozens of these guys hanging out all summer. And every summer since. Little splashes of bright yellow flying around my front yard. It’s beautiful.

Recently, when various interests began to fall into place, I decided to christen myself a small publisher. The company name? It had to be something that represented the company's small size (starting with one person!), but that’s also vibrant and powerful. Of course — the goldfinch. Goldfinch Publishing. Perfect.